The Executive’s Daily Green Briefing

Archive for ‘Guest Column’

Sustainability And Color: Moving Beyond Green

Sustainability And Color: Moving Beyond Green
In a recent EL column, John Rooks, president of The Soap Group, a company that focuses on sustainability communications, wrote that ...

Sustainability - An Economic Imperative in the Current Economy

Sustainability - An Economic Imperative in the Current Economy
Long-time sustainability denizens have seen it before: the economy slows, revenue and profit growth fall, and business directs investments away from projects ...

12 Steps To A ‘Greener’ Supply Chain

12 Steps To A ‘Greener’ Supply Chain
In the 12-step movement, they say admitting you have a problem is the first step toward recovery. And when it comes to energy ...

Server MPG – It’s Time for Action

Server MPG – It’s Time for Action
Would you buy a car if you had no idea about its MPG rating?  Especially with today’s volatile fuel prices, it seems ...

Sustainability is Not a Color - Sustainability is Transparent.

Sustainability is Not a Color - Sustainability is Transparent.
Green was an obvious color to hang the environmental renaissance on. It was a reclaiming of the old pejorative “greenies” and “treehuggers.” ...

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An Eco-Stimulus Package for Our Economy

An Eco-Stimulus Package for Our Economy
In his recent op-ed for the New York Times, Al Gore laid out a clear plan for America to lift itself ...

Sustainability – Businesses’ Best Defense Against Recession

Sustainability – Businesses’ Best Defense Against Recession
In these uncertain economic times, companies often gravitate towards budget cuts and to scale back sustainability or “green” programs because of the ...

California’s Leadership in 21st Century Energy Technology

California’s Leadership in 21st Century Energy Technology
Beginning with the gold rush, California has successfully established itself time and again at the center of  big waves of business innovation; ...

Moving Beyond ‘Carbon Neutral’ to ‘Carbon Healthy’

Moving Beyond ‘Carbon Neutral’ to ‘Carbon Healthy’
While many companies today attract attention and acclaim when they announce they have achieved carbon neutrality, I'd argue that we are misleading ...

Green Chemistry Means Business

Green Chemistry Means Business
Six months can seem like an eternity. For the traveler on space shuttle traveling from the Earth to Mars. For the aging ...

CSR Strategy: If You Build It, Will They Come?

CSR Strategy: If You Build It, Will They Come?
You might remember the movie Field of Dreams, in which Kevin Costner is constantly reminded, “If you build it, he will come.”  ...

Green Print and Packaging Materials - More Than Recycle, Reuse, Renew

Green Print and Packaging Materials - More Than Recycle, Reuse, Renew
What is green printing really all about?  When we think green printing the terms "recycled," "FSC Certified," and "soy inks" come to ...

The Evolving Green Challenge for Manufacturing

The Evolving Green Challenge for Manufacturing
Unless you have been incommunicado for the last few years, you realize that the focus on green manufacturing has swept across Europe, ...

COP 15 Offers Communications Opportunities

COP 15 Offers Communications Opportunities
What is the No.1 event-related global communications opportunity for your carbon messaging of the next 4 years? Here are a couple of clues… •    ...

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage
True or false? “Until corporate environmental best practices are considered as confidential as other company IP, they are clearly not driving competitive ...

Sustainability and its Impact on Brand Value

Sustainability and its Impact on Brand Value
One of the latest buzz words found in management journals, websites, and corporate documents is “sustainability.” Some people even want to recognize ...

The Advertising Industry, Sustainability and the Bottom Line

The Advertising Industry, Sustainability and the Bottom Line
Once upon a time, "sustainability" was looked on as merely a buzzword.  No longer.  Now, businesses are earning tangible benefits for adopting ...

Thoroughly Modernized Milton And Corporate Social Responsibility

Thoroughly Modernized Milton And Corporate Social Responsibility
Roughly 38 years ago, Nobel Prize-winning economist Milton Friedman wrote that the only societal responsibility a business has is to increase profits. There ...

Bet On Oregon’s Clean Future

Bet On Oregon’s Clean Future
I'm putting my money on Oregon to be one of the strongest environmental leaders among all 50 states in the battle against ...

The Greening of Business Culture: Comparing the Best-in-Class

The Greening of Business Culture: Comparing the Best-in-Class
Recent Aberdeen research on sustainability initiatives has revealed that top performers place the transformation of enterprise culture at the center of their ...

Today's News

Sustainability And Color: Moving Beyond Green

Sustainability And Color: Moving Beyond Green

In a recent EL column, John Rooks, president of The Soap Group, a company that focuses on sustainability communications, wrote that ... continue »

Sustainability - An Economic Imperative in the Current Economy
12 Steps To A ‘Greener’ Supply Chain
Server MPG – It’s Time for Action
Sustainability is Not a Color - Sustainability is Transparent.
Sustainability Execs Say Green Spending Increasing, Despite Economy

Sustainability Execs Say Green Spending Increasing, Despite Economy

Eighty percent of corporate sustainability executives surveyed from across North America plan to maintain or increase levels of sustainability-related spending in 2009, ...

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Dell, Apple, Microsoft, HP Perceived as U.S. Green Tech Leaders
Future Consumer Involvement in Environmental Protection
92% Of Organizations Working To Make Facilities More Sustainable
UN Climate Change Conference Day 4 Press Briefing

UN Climate Change Conference Day 4 Press Briefing

Yvo de Boer gave an update on a number of areas under discussion, including how to increase funding for Adaptation, particularly for ...

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UN Climate Change Conference Day 3 Press Briefing
United Nations Climate Change Conference Press Briefing
BMW, Vattenfall Begin Real-World Electric Car Test Next Month

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The Bottom Line

Marketing

Sustainability And Color: Moving Beyond Green

Wal-Mart Creates Green Jobs Council

AIG Offers Green Building Coverage Against ‘Adverse Publicity’

Emissions

MBA Students Help Companies Identify Cost Savings, Cut Pollution

U.S. GHG Emissions Up 1.4% In 2007

Big Three Automakers Make Green Promises In Return For Bailout

Hi-Tech

U-M Hopes Green Computing Will Cut Costs, Emissions

Dell, Apple, Microsoft, HP Perceived as U.S. Green Tech Leaders

Tips On Dealing With IT Equipment After Layoffs

Efficiency

U.K. Introduces Legally-Binding Framework to Cut GHG Emissions

Sustainability Execs Say Green Spending Increasing, Despite Economy

GE Suspends Development Of High-Efficiency Incandescent Bulbs

Manufacturing

Ash Grove Cement Sues North Texas Cities Over ‘Green’ Resolutions

12 Steps To A ‘Greener’ Supply Chain

Plastic Waste Turned Into Armored Panels, Fleece Jackets

Carbon Offsets/RECs

Clif Family Winery Adds $0.25 Per Bottle To Offset CO2 Emissions

Farmers Against Proposed ‘Cow Tax’

Consumer Goods Industry Needs Green Sourcing To Avoid Potential 47% Earnings Hit

CSR Reports

Cisco Saves $3M By Cutting Emissions, Waste From Supply Chain

Want To Win Awards? Write Longer Corporate Responsibility Reports

U.S. Army Releases First Sustainability Report - Big Move To LEED Standards

Major Players

Banks Launch The Climate Principles

U.N. Suspends One Of Its Largest Auditors of Clean Energy Projects

Sustainability - An Economic Imperative in the Current Economy

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