Green Marketing · Environmental Leader · Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

Archive for ‘Green Marketing’

Greenbuild Conference News Roundup

The Greenbuild International Conference and Expo is currently underway. More than 26,000 people packed the Boston Convention ...

continue »

Green Consumers Have Different Purchasing Motives

A recent Yahoo! Green study found that while 77 percent of consumers describe themselves as “green” - actively living ...

continue »

Want To Win Awards? Write Longer Corporate Responsibility Reports

Spada released its Environmental Reporting: Trends in FTSE 100 Sustainability Reports (PDF) and said longer corporate responsibility reports ...

continue »

Consumers Loyal To Brands That Support Good Cause During Recession

According to Edelman's goodpurpose global study of consumer attitudes (PPT), 68 percent of respondents said they would remain loyal to a ...

continue »

Anheuser-Busch Cuts Landfill-bound Materials By 2,400 Tons

Anheuser-Busch has reduced the weight of material it contributes to landfills from its U.S. breweries by nearly 22 percent, ...

continue »

ADVERTISERS

HOW COCA-COLA REDUCES ITS CORPORATE WATER FOOTPRINT

Attend the webcast on Dec. 5. Register Now>>

FINALLY! NEXT-GENERATION CARBON MANAGEMENT SOFTWARE FOR BUSINESSES

Clear Standards environmental intelligence software helps businesses measure, analyze & reduce carbon footprints. No spreadsheets! >>

GREENHOUSE GAS DATA CONFIDENCE: HOW DO YOU STACK UP?

Benchmark your organization's progress against current Best Practices in GHG Emissions Management. Sign up for our free Webinar today!>>

THE MARLBORO MBA: MANAGING FOR SUSTAINABILITY

Top 5 program for CSR Managers by Sierra Mag. Low-residency MBA for working professionals Learn more>>

Brita Agrees To Recycle Filter Cartridges

Take Back the Filter Campaign says Brita brand manager Drew McGowan alerted them that Brita will be taking back and recycling ...

continue »

NBC Universal Launches ‘Green Week’

This week is “Green Week” at NBC Universal, where 150 hours of environment-themed programming will be broadcast on ...

continue »

U.S. Consumers: Companies Should Pay To Manage Climate Change

The fifth EcoPinion Survey from EcoAlign finds that consumers generally agree on the definition of climate change, the importance of reducing ...

continue »

Environmentalists Say IUCN Risking Reputation For Corporate Donations

The International Union for the Conservation of Nature is increasingly turning to corporate donors for more of their funding. ...

continue »

ViewSonic Touts Green Efforts On New Website

ViewSonic Corp. has launched a new Web site focused on educating customers on the environmental features of ...

continue »

Green Marketing Meets Clothes Hanger

Green marketing is changing clothes closets into a new advertising venue. The New York-based Hanger Network has crossed the concept of an ...

continue »

80% Of U.S. Adults Show Some Type Of Green Motivation

More than 80% of the total U.S. adult population show some type of green motivation, according to new research by Natural Marketing ...

continue »

Media, Entertainment Companies Worst At Communicating Sustainability Efforts

We recently reported on a study from IMC2 on how effectively S&P 100 companies are communicating their sustainability efforts. In this ...

continue »

Sysco Introduces New Logo and Tagline, Touts ‘Greeness’

Sysco Corp. recently introduced a new logo and tagline, "Good things come from Sysco." The new logo replaces ...

continue »

How The Green Movement Is Changing Business, Culture

At Sustainable Brands 08, Judah Schiller, executive vice-president of Saatchi and Saatchi S, Ted Nordhaus, chairman of The Breakthrough Institute, and Fast ...

continue »

Want A Green Brand? Increase Your Green Ad Budget

For the second year, the U.S. Climate Brand Index is dominated by manufacturing and auto brands with big ad ...

continue »

UK Launches Carbon Footprint Standard

BSI British Standards, the Carbon Trust and Defra have launched a new standard to help businesses assess the ...

continue »

UK Ad Watchdog Says 94% Of Green Ads Comply With Regulations

The UK's Advertising Standards Authority has released its Environmental Claims Survey 2008, revealing that 94 percent of ads with environmental claims ...

continue »