The Executive’s Daily Green Briefing

Archive for ‘Today’s Green Trend’

Green Building Could Hit $140 Billion By 2013

Green Building Could Hit $140 Billion By 2013
The value of green building construction starts was up from $10 billion in 2005 to $36-$49 billion in 2008, and could triple ...

ICT Could Cut U.S. Emissions By 13-22 Percent

ICT Could Cut U.S. Emissions By 13-22 Percent
Boston Consulting Group, on behalf of Global e-Sustainability Initiative, has developed a U.S.-focused analysis of Smart 2020 – a ...

Consumers Loyal To Brands That Support Good Cause During Recession

Consumers Loyal To Brands That Support Good Cause During Recession
According to Edelman's goodpurpose global study of consumer attitudes (PPT), 68 percent of respondents said they would remain loyal to a ...

U.S. Consumers: Companies Should Pay To Manage Climate Change

U.S. Consumers: Companies Should Pay To Manage Climate Change
The fifth EcoPinion Survey from EcoAlign finds that consumers generally agree on the definition of climate change, the importance of reducing ...

Lack of Executive Sponsorship, Accountability Hurt Green Programs

Lack of Executive Sponsorship, Accountability Hurt Green Programs
Nearly 77 percent of respondents to a recent HydroPoint Data Systems Green Leaders survey believe that environmental issues pose an economic ...

ADVERTISERS

Corporate Responsibility Budgets Decreasing

Corporate Responsibility Budgets Decreasing
While 43 percent of respondents to the BSR/Cone 2008 Corporate Responsibility survey say their corporate responsibility budget will stay the same ...

Homeowners Spending More For Energy Efficient Products

Homeowners Spending More For Energy Efficient Products
Forty-eight percent of homeowners would spend $2,500 or more on greening up a home for resale according to the Better Homes and ...

80% Of U.S. Adults Show Some Type Of Green Motivation

80% Of U.S. Adults Show Some Type Of Green Motivation
More than 80% of the total U.S. adult population show some type of green motivation, according to new research by Natural Marketing ...

Major Changes In Store For REC Markets

Major Changes In Store For REC Markets
The latest issue of Carbon Market Analyst North America from Point Carbon addresses what it says is "the significant market confusion ...

Want A Green Brand? Increase Your Green Ad Budget

Want A Green Brand? Increase Your Green Ad Budget
For the second year, the U.S. Climate Brand Index is dominated by manufacturing and auto brands with big ad ...

UK Ad Watchdog Says 94% Of Green Ads Comply With Regulations

UK Ad Watchdog Says 94% Of Green Ads Comply With Regulations
The UK's Advertising Standards Authority has released its Environmental Claims Survey 2008, revealing that 94 percent of ads with environmental claims ...

Wind Industry Installs 1,400 MW In Q3

Wind Industry Installs 1,400 MW In Q3
The U.S. wind energy industry installed 1,389 megawatts in the third quarter, bringing to 4,204 MW the total of wind power projects ...

U.S. Corporate Sustainability Reporting Doubles Since 2005

U.S. Corporate Sustainability Reporting Doubles Since 2005
Twice as many top U.S. companies publicly released sustainability data in 2008 compared with three years earlier, with ethics outweighing economics for ...

CEA Report: Elecontronics Industry Adopting Sustainable Practices

CEA Report: Elecontronics Industry Adopting Sustainable Practices
The Consumer Electronics Association has released what it says is the first industry-wide consumer electronics environmental sustainability report, Environmental Sustainability and ...

Reports Study Actual, Perceived Corporate Social Responsibility Scores

Reports Study Actual, Perceived Corporate Social Responsibility Scores
Google, Campbell Soup, Johnson & Johnson top the 2008 Corporate Social Responsibility Index (PDF), a new ranking of the top 50 ...

Cause Marketing Can Result In Sales Lift

Cause Marketing Can Result In Sales Lift
Cause-related marketing can exponentially increase sales, in one case as much as 74 percent, resulting in millions of dollars in potential revenue ...

$5.2 Billion Invested in Cleantech Since January 2007

$5.2 Billion Invested in Cleantech Since January 2007
Ninety percent of global companies recently surveyed by Ernst & Young were undertaking climate change initiatives, with disclosed financial commitments totaling $276 ...

Green Efforts Insignificant in Winning, Keeping 3PL Business

Green Efforts Insignificant in Winning, Keeping 3PL Business
The 3PL industry has made significant strides in establishing environmental responsibility as part of broader corporate visions, with companies reporting numerous internal ...

Google Says Its Data Centers Most Efficient

Google Says Its Data Centers Most Efficient
Google-designed data centers are the most efficient in the world, according to a post on the company's blog by Urs Hölzle, ...

Fast-Moving Eco-Friendly Consumer Goods Appeal to Many

Fast-Moving Eco-Friendly Consumer Goods Appeal to Many
Certain fast-moving, environmentally-friendly consumable products are being used by a significant portion of the U.S. general population, according to the Natural ...

Today's News

An Eco-Stimulus Package for Our Economy

An Eco-Stimulus Package for Our Economy

In his recent op-ed for the New York Times, Al Gore laid out a clear plan for America to lift itself ... continue »

Sustainability – Businesses’ Best Defense Against Recession
California’s Leadership in 21st Century Energy Technology
Moving Beyond ‘Carbon Neutral’ to ‘Carbon Healthy’
Green Chemistry Means Business
Green Building Could Hit $140 Billion By 2013

Green Building Could Hit $140 Billion By 2013

The value of green building construction starts was up from $10 billion in 2005 to $36-$49 billion in 2008, and could triple ...

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ICT Could Cut U.S. Emissions By 13-22 Percent
Consumers Loyal To Brands That Support Good Cause During Recession
U.S. Consumers: Companies Should Pay To Manage Climate Change
Patagonia’s Rick Ridgeway Discusses Corporate Sustainability

Patagonia’s Rick Ridgeway Discusses Corporate Sustainability

Rick Ridgeway, VP of environmental programs and communication at Patagonia, talks about the company’s sustainability initiatives – including its Footprint Chronicles ...

click to view video »

California Clean Tech Open Awards
How ICT Can Reduce Carbon Footprints And Enable Sustainable Growth
OpenEco.org 2.0 Launched By Sun

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The Bottom Line

Marketing

Greenbuild Conference News Roundup

Green Consumers Have Different Purchasing Motives

Want To Win Awards? Write Longer Corporate Responsibility Reports

Emissions

Hyundai Unveils Carbon Offset Program For Genesis Sedans

Big Brands Form Climate Change Business Coalition

ICT Could Cut U.S. Emissions By 13-22 Percent

Hi-Tech

California Clean Tech Open Awards

Dell: OptiPlex Desktop Customers Cut 29 M Tons of CO2 Since 2005

How ICT Can Reduce Carbon Footprints And Enable Sustainable Growth

Efficiency

Green Grid Supports EU’s Code of Conduct on Data Center Energy Efficiency

‘Heat Wheel’ Cools Data Centers, Cuts Energy Bills

Tips On Greening Your Business

Manufacturing

Patagonia’s Rick Ridgeway Discusses Corporate Sustainability

Mitsubishi Targets Sales Of $13.3 B From Cleantech Products

Jeffrey Immelt Discusses GE’s CSR Efforts

Carbon Offsets/RECs

Best Buy Pushes Renewable Energy Credits With Phone Purchases

New Carbon Standard Set for Agriculture, Forestry and Other Land Use

Atlanta Establishes First ‘Carbon Neutral Zone’ in the U.S.

CSR Reports

U.S. Army Releases First Sustainability Report - Big Move To LEED Standards

HK Companies Top CSR Disclosure Among Malaysia, Singapore, Thailand

FedEx Cuts Aircraft Emissions, Increases Vehicle Fuel Efficiency

Major Players

Aluminum Assoc. Sets Ambitious 75% Aluminum Can Recycling Target

UPS Moves To Paperless Sorting Labels

Dell Partners With Staples On In-Store Recycling Program

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